The initial conception of the Juice Hut will occur after we have secured a loan through the bank for a store lease and operation investments, such as freezers, smoothie equipment, selected furniture and flat-screen TVs. The Juice Hut will provide delicious and nutritious smoothies made with fresh produce.
Please vote for this template if it helps you. The Juice Hut will not have a perfect transition with immediate and heavy business into the smoothie market. Some factors with which management will have to deal with are competition with Jamba Juiceexecuting the intended idea of The Juice Hut, and successful advertising to our target market.
Jamba Juice clearly has the market for healthy smoothies in Rexburg, Idaho. Jamba Juice is part of a successful, national, franchise and has its brand, idea, and quality smoothies well known throughout the country. This factor alone makes opening another smoothie shop daunting. However, we have found an edge that will separate us for Jamba Juice and therefore, make us marketable to specific target population.
Jamba Juice is an in-and-out smoothie shop with a wide target audience. Rexburg has very few places for college students to network, therefore The Juice Hut will be a social destination for our college-aged, target audience.
By having a comparable quality smoothie and a contrasting service objective, we will create an edge to separate us from Jamba Juice.
Initiating the purpose of The Juice Hut at its inception will be a challenge. There are no services in Rexburg designed for the mere relaxing and social enjoyment of the customer.
By so doing, we will build our customer base and draw customer loyalty. Lastly, building an initial customer base may be a challenge. Beyond that, our team will create an effective advertising strategy to attract our target audience.
Advertising will focus on singles apartment units and areas in town with heavy college-aged traffic such as Walmart and Broulims. The implementation of these responses to our anticipated challenges will create a smooth introduction into the smoothie market and enable us to create a trendy, social location for college students to enjoy smoothies and socialize.If you are aspiring to start a juice bar business and writing a business plan for your business is a no go exercise for you, here is a Juice bar business plan sample for you.
I hope you find it useful for your juice bar startup.
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Why investors love the I Love Juice Bar franchise. The first store was always hopping with lines frequently stretching out the door, and that attracted the attention of investors, too.